http://thoughtshapers.com/index.php/weblog/benedelmanpodcasts What exactly is adware? How does it work to the detriment of advertisers and what can they do to combat it? Do advertisers even want affiliates to stop using adware and if so can they count on affiliate networks to help? Spyware/adware consultant and Harvard Phd candidate Ben Edelman helps us understand this five part series of shorts. All rights reserved, Molander & Assoc. Inc. 2006 en-us Wed, 16 May 2012 23:17:23 GMT Hipcast RSS Feeder 1.25 Business 60 http://jeffmol.hipcast.com/albumart/1011.1337210243.jpg http://thoughtshapers.com/index.php/weblog/benedelmanpodcasts yes Jeff Molander Spyware/adware consultant and Harvard PhD candidate Ben Edelman discusses adware/spyware with Jeff Molander. Adware use among affiliates is perhaps the most important issue facing Web adverising in 2006 Spyware/adware consultant and Harvard PhD candidate Ben Edelman discusses adware/spyware with Jeff Molander. no adware,spyware,online,advertising,marketing,ben,edelman,molander,affiliate,marketing,network,malware Jeff Molander jmolander@molanderassoc.com d19520fb-f091-3771-478f-9f94b187ff41 PART FIVE
0:00 - Introduction
0:19 - Does doing the right thing mean alienating affiliates?
1:20 - Are affiliate networks motivated - or not - to do the right thing?
3:11 - Fixing the system: Networks, affiliates & contracts.
4:53 - There's hope if advertisers push networks and/or network competition increases
6:00 - How to get alerted to new podcasts.]]> Fri, 13 Jan 2006 00:27:20 GMT yes Jeff Molander PART FIVE
0:00 - Introduction
0:19 - Does doing the right thing mean alienating affiliates?
1:20 - Are affiliate networks motivated - or not - to do the right thing?
3:11 - Fixing the system: Networks, affiliates & contracts.
4:53 - There's hope if advertisers push networks and/or network competition increases
6:00 - How to get alerted to new podcasts.]]> no 44de9528-db1e-5dec-53e8-33e611544952 Mon, 09 Jan 2006 20:23:30 GMT yes Jeff Molander no 2825893f-c85c-7be8-a220-0d2ffc189315
0:00 - Introduction
0:42 - Do advertisers look the other way too much so as to keep “making numbers?”
2:14 - What affiliate networks are doing to NOT help solve the adware/spyware problem.
3:40 - Affiliate networks are only fixing a “small part of the problem” and major problems remain unchecked; networks are “largely oblivious” to them!

Tune in by clicking the Audio Enclosure of this feed or visit
http://www.thoughtshapers.com/index.php/weblog/benedelmanpodcasts]]> Fri, 06 Jan 2006 14:07:40 GMT yes Jeff Molander
0:00 - Introduction
0:42 - Do advertisers look the other way too much so as to keep “making numbers?”
2:14 - What affiliate networks are doing to NOT help solve the adware/spyware problem.
3:40 - Affiliate networks are only fixing a “small part of the problem” and major problems remain unchecked; networks are “largely oblivious” to them!

Tune in by clicking the Audio Enclosure of this feed or visit
http://www.thoughtshapers.com/index.php/weblog/benedelmanpodcasts]]> no 58717f9a-f370-2fd0-3ca4-04d3c6adc333
(0:22) The many rules affiliate break when using adware
(2:00) Why advertisers -- and affiliate networks -- all but accept prohibited adware usage by affiliates
(3:05) Why advertisers, in the end, ignore affiliates using adware in the short term - taking no action to protect brand and reduce wasteful spending

PART III Preview
* Aren't marketing departments responsible for detecting fraud occurring under their watch?
* Are affiliate networks akin to foxes guarding the hen house when it comes to affiliate compliance enforcement?
* What are affiliate networks doing to catch and punish affiliates who use adware? Anything?

Edelman goes as far as suggesting that many major affiliate networks believe in a "security through obscurity" approach to combating the problem... and that the notion is fatally flawed. Networks are telling advertisers to let them handle it (provide a guarantee that adware isn't being used). Combating the problem through collaborative efforts with advertisers, networks say, would give too much away to the enemy.

]]> Thu, 05 Jan 2006 01:49:01 GMT yes Jeff Molander
(0:22) The many rules affiliate break when using adware
(2:00) Why advertisers -- and affiliate networks -- all but accept prohibited adware usage by affiliates
(3:05) Why advertisers, in the end, ignore affiliates using adware in the short term - taking no action to protect brand and reduce wasteful spending

PART III Preview
* Aren't marketing departments responsible for detecting fraud occurring under their watch?
* Are affiliate networks akin to foxes guarding the hen house when it comes to affiliate compliance enforcement?
* What are affiliate networks doing to catch and punish affiliates who use adware? Anything?

Edelman goes as far as suggesting that many major affiliate networks believe in a "security through obscurity" approach to combating the problem... and that the notion is fatally flawed. Networks are telling advertisers to let them handle it (provide a guarantee that adware isn't being used). Combating the problem through collaborative efforts with advertisers, networks say, would give too much away to the enemy.

]]> no 941b79a2-f8cb-f5b6-7399-686ca1f263fd 2:21 - Is it as easy as buying Google AdWords?
2:49 - How do advertisers, like Dell Computers, become defrauded by affiliates?
4:37 - Edelman teases next segment


Affiliate managers aren't policemen, lawyers or even computer experts. They're certainly not a fraud detection experts... So what to do?

CLICK "ENCLOSURE" TO LISTEN!]]> Wed, 04 Jan 2006 17:53:40 GMT yes Jeff Molander 2:21 - Is it as easy as buying Google AdWords?
2:49 - How do advertisers, like Dell Computers, become defrauded by affiliates?
4:37 - Edelman teases next segment


Affiliate managers aren't policemen, lawyers or even computer experts. They're certainly not a fraud detection experts... So what to do?

CLICK "ENCLOSURE" TO LISTEN!]]> no